Friday, 30 October 2009

STYLISA Shopping Tips - Part Two

Fashion Stylist, Lisa Maynard-Atem of STYLISA Ltd, continues to gives us the low down on what to do when hitting the shops…

When shopping for shoes, always ensure you take your own pop socks. Although shops do provide them, I think it is best to take your own along with you…and some foot spray (the shop assistant might be a cute guy that you’ve had your eye and I am sure you don’t want to put him off with any unsavoury odours)!!!

When trying on garments, try a number of sizes in the same garment. Sizes vary from store to store, so a size 8 in one shop may fit perfectly, but may be too small in another. If you have to go up a size, do not take this as an indication that you have put on weight. You are not going to fit the same size in every shop. Ensure that when you are trying garments on, there are mirrors that enable to see the outfit from all angles. If needs be, asked for another mirror.

Always check the garment before you take it into the changing rooms. If it is damaged in any way, ensure you tell the shop assistant before trying it on. If you try the garment and decide you want to buy it damaged (as it may be easily repairable), be sure to ask for a discount. However, this will mean that the garment is non-returnable. I would recommend asking for another one that is in perfect condition rather buying something already damaged.

I cannot stress enough...BUY CLOTHES THAT FIT YOUR SHAPE CORRECTLY. If you are between sizes, buy the next size up. Buying clothes with the intention of dieting into them is a big mistake. 47% of the population are a size 16 or over. By for the shape you are, not the shape you want to be.

Buy clothes for the lifestyle you lead. If you are a working mum, who doesn’t get to go out much, then you don’t want to be filling your wardrobe with glamorous evening dresses. However, I am not giving you the green light to go and buy tracksuits. They are for athletes and not for walking down the street in!

Try not to be a fashion victim. Just because polka dots are the latest thing, doesn’t mean that they are going to suit everyone. The trick is to take from the latest collections and trends, what is best suited to you and your wardrobe. There is no point in spending money on something just because you saw it on a catwalk or in a magazine. And remember that it is not always necessary to buy a new wardrobe at the beginning of the season. Accessories are a great way to update any wardrobe and are less expensive, so your bank manager will be pleased!

There high street is becoming more and more competitive in terms of price. However, try to buy the best quality that your budget will allow as this will save you money in the long run, especially if you want to build a capsule wardrobe. Not only will your clothes last longer, but they will fit better. If you have to scrimp, then do so with darker colours as the workmanship will be less noticeable.

Tune in next week for the final part of STYLISA's shopping tips!

Lisa Maynard-Atem
Fashion Styling Consultancy

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